2016 Finalists
People’s Choice Award *
MSCA sal
Christelle Yared

Company Description:
MSCA is a leader in the national and regional VIP armored vehicle industry. It is founded with the objective of producing advanced and luxurious Armored Vehicles while increasing personal security, preserving high quality standards, and a Fortress On Wheels.
MSCA is a boutique that tailors clients’ security requirements, exceeds international standards and takes care of the smallest details that are crucial for the protection of passengers.
MSCA is a one-stop shop for armored vehicles, from production, maintenance, warranty, after-sales, rental, procurement, training, quality control, consultancy and provision of body armor of light weight material composites for VIP and military...
MSCA is involved in counter terrorism, border control and architectural solutions.
MSCA is in the business of saving lives!

Entrepreneur Biography:
Christelle was acquiring knowledge and expertise in the armored vehicles industry throughout researches, field tests, connections and attendance to major Security and Defense Exhibitions when she saw an opportunity for a new market for armored vehicles while finishing her Master’s Degree in Business and Management – Distribution from Saint Joseph University in Beirut and managing the Leasing Department of Budget Car Rental.
She founded MSCA in 2009 and helped develop it into a well-respected company within its niche market while directing all facets of the business, including Sales, Marketing, Manufacturing, R&D, Human Resources and Operations and helped generating successful business opportunities and collaborations with top notch professional suppliers and clientele.
She managed to prove herself despite her young age, as a woman in a male dominated business environment and gained her clients trust.
She succeeded to win big governmental contract over fierce competition in 2 years from launching while maintaining high profitability levels and gained worldwide exposure resulting in new business ventures in East & North Africa.
She managed to create and develop new unfamiliar products for the market while contributing to the needs of her country.

2494 Votes
Rules and Regulations
The aim of the People’s Choice Awards is to increase the Finalists’ exposure and reach. As such, campaigning to increase visibility or to inform the public why they should vote for the company, is allowed and encouraged in order for the participant to earn rightful votes. The purpose of the People’s Choice Awards is for the public to elect the business they believe the best and not because they may receive monetary or valuable prizes.
The right to disqualify users from the PCA competition is held by BLC Bank and it includes but is not limited to the following:
  • Any votes detected to be spam will be removed from the People’s Choice Award tally.
  • Gathering votes for the company through bribes, monetary or other means.
  • Buying votes from email generators is not allowed.
  • Companies exchanging votes for one another, will be grounds for disqualifying both participants.

  • Each member of the public may only vote one time, for one participant of the People’s Choice Award.
  • The voter must verify his/her email address for the vote to count. Only one vote can be made from each verified email address.
  • Members of the public are forbidden to accept monetary bribes, or bribes of other means, from the participants of the People’s Choice Award.
  • Any vote considered to be spam, fake, unethical or incentivized by a bribe will be removed from the People’s Choice Awards tally and will be grounds for immediate disqualification of the participant from the PCA competition.

It is forbidden to use any hashtags related to the Brilliant Lebanese Awards alongside any content that may be considered lewd, disrespectful or discriminatory. The right to remove any posted comment or photo is held by BLC Bank.
Voting will start on October 7